Category : Beverage & Spirits

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Oh boy, did we have fun with Lucid Brewing in 2014. Not only was our original, 100% inauthentic spokesmodel’s cover blown by his creator in the StarTribune, but the Brewery blew past all sales records for MN Brewing–making it to 2000 barrels in its first year. That’s saying something in the

Instead of selling you on brand advocacy, we’ll just let the media Goliaths do it for our client Lucid Brewing. This local brewery and long-time agency client was voted Minnesota’s Best New Brewery by the Star Tribune, beating out other entrenched and well-financed competitors. It is an honor to have

*”Demented” is how Lynne Rosetto Kasper on NPR described our campaign for Wide-Eye Caffeinated Schnapps from the parent of Corona Beer and other spirits. This product was successfully launched last fall in 14 markets across the country and quickly shot to the #3 bar mixed shot in five DMAs.

Actually Ms. Kasper

Link here to the kick-off article on Lucid Brewing. Great coverage of our initial logos and even a little controversy over “facism.” The article is on page 35 which you can click to in the page viewer. To quote ourselves on the gist of the article “the touchy-feely, t-shirt wearing organic